Variety is the spice of life. Whether it’s trying out a new menu item at your favorite restaurant or choosing a new flavor of ice cream at the supermarket, everyone loves having exciting options—and drinks are no exception to this rule.
With this in mind, many craft breweries are now experimenting and producing NA beer or non-alcoholic beer. While it seems counterintuitive for pubs and craft breweries to sell NA beer, there is a large market for these beverages.
Across North America, there’s been an uptick in the non-alcoholic beer market. According to research, the market is expected to grow annually by 8.82% in Canada, and 6.93% in the U.S. in the coming years. These predictions were based on consumer demand and technology in producing non-alcoholic drinks.
That said, you might be wondering why people want these non-alcoholic options in the first place. Are they really worth adding to your menu?
Keep reading to learn the answers!
1. It Doesn’t Give Hangovers
Many people love letting loose once in a while. Everyone knows that ordering some drinks when you’re out with family or friends can make the night more fun. This is because alcohol releases dopamine, a neurotransmitter that makes us feel good.
However, as almost everyone also knows, drinking has consequences. Waking up with a hangover the next morning can easily erase those good memories. Hangovers throw people out of their routines and lead to lost productivity.
Enter non-alcoholic drinks: a 2013 study by researchers from Indiana University found they give people a dopamine kick without the next-day consequences. As a result, more and more people are opting for NA options, especially during the week.
Putting these options on your menu is sure to attract people who want to go out without jeopardizing their next-day plans or work schedule.
2. It Still Tastes Great
Beer is associated with laid-back nights, summer barbecues, and game nights at the local pub. It tastes great and pairs well with most (if not all) food choices. Loving the taste is one reason why people are willing to soak the aforementioned consequences.
That’s why non-alcoholic beer is great: it gives people the taste they love without the risk of getting intoxicated. While it does contain alcohol, the percentage is so low that it won’t affect blood alcohol concentration (BAC) levels.
As a result, non-alcoholic beer is perfect for people avoiding alcohol, those taking medication, or athletes still craving the taste of a good craft beer. Putting some quality non-alcoholic options on the menu is sure to expand your clientele!
3. It Helps Them Follow Trends
Over the past few years, more and more people have been participating in “Dry January.” Whether they’re doing it to cut back on regular drinking or simply want to start their year hyper-focused, many take the challenge quite seriously.
As a business, offering non-alcoholic drinks is a great way for you to continue connecting with your customers while catering to their needs. Trends happen throughout the year, so making sure your menu is always ready for them is important.
Sustainability is also becoming more trendy. Some people are actively seeking out breweries they feel are making this a priority. When evaluating your practices as a brewery, be sure to consider how your non-alcoholic options are being made, too.
4. It’s Lower in Calories
Health is wealth—at least that’s how the old saying goes. More and more people are becoming cognizant of their calorie intake, especially as it pertains to drinks. People know that like most delicious things, beer is not exactly great for their waistline.
For the more health-conscious crowd, non-alcoholic beer is their drink of choice when they decide to go out. Knowing there will be a non-alcoholic option they like at an establishment could even be the deciding factor as to whether or not they go out.
Non-alcoholic beer is low on calories, with many commercial non-alcoholic drinks ranging from 17 calories to 80 or 90 calories. Some of them are even low-carb, making them an option for those on the ketogenic diet.
With this in mind, breweries should be creative and experiment with the taste of non-alcoholic beer to find something that tastes great.
5. It Has Surprising Health Benefits
Believe it or not, non-alcoholic beer actually has some health benefits.
One study has shown that consuming non-alcoholic beer can improve blood circulation, lessen the pressure on your heart, and reduce the risk of heart attack and cardiovascular disease.
If you have trouble sleeping, then non-alcoholic drinks can act as a sedative to help you get a good night’s rest. In fact, another study found that drinking non-alcoholic beer positively impacted the sleep patterns of their test subjects.
While it’s probably not advisable to be drinking non-alcoholic beer every day, in moderation it could be beneficial to people’s health.
Transport Non-Alcoholic Beer With Brew Movers
You don’t have to confine your business to only selling craft beers and other spirits. By offering non-alcoholic drinks, you’re diversifying your consumer base to bring in more profit, ultimately helping to strengthen the beer industry.
So, if you’re a brewery or business ready to start distributing your non-alcoholic beer to the public, it’s time to team up with the right logistics partner.
Brew Movers has more than two decades’ worth of experience in cold chain shipping, festival logistics, and moving brewery equipment and tanks. We use industry-leading transportation equipment to ensure your drinks arrive safely and on time.
Contact us today to learn more about our services or to request a quote!