Your Guide to the Unified Wine and Grape Symposium 2025

For those in the wine and grape industry, the Unified Wine and Grape Symposium is more than just an event. Of the industry’s most exclusive gatherings, it’s the platform for growth, innovation, and networking with other like-minded individuals. Each year, thousands of industry professionals gather to share knowledge, showcase products, and step into the future of winemaking.

The 2025 Symposium is a chance for attendees to experience the cutting-edge innovations and advanced technologies shaping the industry first-hand. It’s a valuable opportunity to showcase products, rub shoulders with decision-makers, and learn from the best in the business. And it’s all happening in one place.

Creating a strong and lasting impression at the Unified Wine and Grape Symposium 2025 can be a game-changer for your business. It gives you the chance to generate leads and form the business connections that will solidify your brand’s presence in the industry. Whether you’re a well-established name or just starting, your impact at this event can open doors to valuable partnerships, new clients, and greater market influence.

In this guide, we’ll outline some essential strategies to maximize your presence at the Unified Wine Symposium 2025. We’re sharing all the details, so you can arrive confident and ready to build connections that level-up your business.

About the Unified Wine & Grape Symposium 2025 

The Unified Wine and Grape Symposium brings the brightest minds and most innovative companies in winemaking and grape growing together for a dynamic event with a long and distinguished history dating back to 1995. Not only is it one of the industry’s premier gatherings, it’s also the largest food and wine conference in the nation.  The Unified Symposium organizers pride themselves on sharing the latest and greatest news from the entire industry, with compelling speakers and breaking news. 

In 2025, the Unified Wine Symposium will be held in Sacramento, California, from January 28th to 30th. You can look forward to three days packed with educational sessions about trends shaping the industry, led by thought leaders and academic professionals. From innovative winemaking techniques and sustainable business practices to powerful marketing strategies and evolving customer trends, the Unified Symposium has something for everyone. For winery  owners, it’s a prime opportunity that gives attendees direct access to fresh insights and innovations. 

What to expect in UWGS 2025

This year, you can expect a bustling trade show floor, showcasing cutting-edge equipment and technology directly from suppliers themselves. This is an amazing chance to explore new solutions to help you remain competitive. Additionally, the Unified Symposium presents plenty of networking events where you can connect with owners, distributors, online wine sellers, and potential business partners.

Image Source: Canva

Preparing for the Symposium 

Like any major event, attending the Unified Wine Symposium requires some planning in advance to ensure everything runs smoothly during your time at the conference. Start by booking your accommodations and flights early. Nearby hotels may fill up quickly, and plane tickets may sell out. Once you arrive in Sacramento, you’ll need to get around somehow. Consider your options for transportation. Ride-sharing services, public transportation, or car rentals are all good options.

There’s added pressure if you’re hosting a booth at the conference. Save yourself time and stress with specialized trade show logistics solutions that streamline the shipping and delivery of your booth materials, promotional items, and product samples directly to the venue. With a reliable partner handling these steps, you can focus on making your booth stand out at the Unified Wine Symposium. 

Creating an Impactful Booth Experience 

Think of your booth at the Unified Wine and Grape Symposium as an opportunity to set yourself apart from the competition and showcase what makes your brand special. Use this chance to make your mark on other attendees with top-tier service and unique offerings. Here’s how to create an experience that engages visitors and sparks buzz around your brand:

Emphasize Branding Through Design 

First impressions matter! Make yours strong and memorable with a visually compelling booth at the Unified Wine Symposium. 

• Draw attention with vibrant colors, creative lighting, and eye-catching graphics.
• Reinforce a consistent brand identity with your winery’s logo, fonts, and color scheme. 
• Use impactful visuals and concise messaging to communicate your winery’s key selling points and highlight what sets your brand apart.

Drive Engagement and Interaction 

Draw Unified Wine and Grape Symposium 2025 visitors in and encourage them to linger with interactive elements. Offer product tastings, captivating displays, or engaging games to spark curiosity. 

Staff your booth with knowledgeable and enthusiastic representatives, who can answer questions and communicate your brand story with passion. Provide high-quality brochures or samples (perhaps both) that visitors can take as a reminder of their experience.

Create a Memorable Experience 

Going above and beyond the ordinary trade show booth experience can help create a truly memorable Unified Wine and Grape Symposium experience. Below are a few more suggestions from us:

• Consider offering unique experiences, like a virtual tour of your winery or a personalized tasting experience. 
• Implement a system for capturing leads, such as a sign-up sheet or QR code, to facilitate follow-up with potential customers after the event. 
• Show your appreciation by sending personalized thank-you notes to those who visited your booth.

These strategies will not only make your brand stand out on the expo floor. Guests will be talking about (and toasting) you long after the event.

Image Source: Canva

Networking Strategies for Winery Owners 

There’s no better place to expand your professional network than the Unified Wine and Grape Symposium 2025, the largest wine and grape conference in the United States. If you want to maximize your reach, follow our tips below: 

• Research Attendees in Advance: Before the symposium, identify key industry players  using the attendees list and social media posts. With a little research, you’ll be better positioned to strike up a conversation and forge connections.
• Prepare a Stellar Pitch: Craft a clear elevator pitch that showcases your unique offering and value proposition. Keep it simple and brief.
• Engage Meaningfully with Others: Be active in discussions at networking events. Ask thoughtful questions and listen attentively. There is a lot to learn at events like these, and active networking with genuine, meaningful conversations will help you grow personally and professionally.
• Schedule Post-Event Meetings: Exchange contact information and plan for follow-up meetings with potential collaborators or partners. The Unified Wine and Grape Symposium is a chance to build lasting relationships.
• Leverage Social Media: Boost your brand visibility by sharing your attendance on social media platforms. Use event hashtags, capture key moments, and interact with other attendees’ posts. Social media is a great way to stay connected to your new industry contacts and keep the conversation going.

Focus on Building Connections, Not Managing Logistics 

Let Brew Movers handle your trade show shipping logistics at the Unified Wine and Grape Symposium 2025. This conference represents a valuable opportunity to showcase your brand, and we’ll ensure everything your booth needs arrives safely and on time. 

Our team specializes in handling the unique needs of beverage businesses, providing efficient and reliable, white-glove transportation solutions for breweries, wineries, and distilleries. Whether it’s product samples or promotional materials, we’ll do the heavy lifting so you can focus on building relationships and growing your business.

Contact Brew Movers today to discuss your business needs, and prepare to dazzle at the Unified Wine and Grape Symposium.