Short for business-to-business logistics, B2B logistics refers to the planning, organizing, and executing of logistics between businesses at a large scale rather than between individual customers. The B2B logistics meaning involves many variables, including bulk shipping, scheduled B2B delivery, storage, and managing large orders across the B2B supply chain. For the beverage industry, B2B logistics can involve transporting pallets of drinks from manufacturers to distributors, retailers, or venues, including festivals. Unlike B2C, B2B logistics emphasizes speed, precision, and coordination between partners in the supply chain.