Demand planning is a supply chain management process that predicts future customer demand so companies can order products when and where they’re needed. The demand planning definition includes analyzing market trends, historical sales data, and seasonal factors to help minimize excess inventory and guide production decisions. Demand forecasting helps beverage companies prepare for a surge in orders, like seasonal spikes in canned drinks or holiday wines. Getting demand planning and forecasting right is essential to streamline operations, increase profitability, and control costs.