Direct shipment refers to the transportation of goods directly from the supplier or manufacturer to the customer, bypassing intermediate storage or handling. This logistics strategy eliminates the need for warehousing, reducing handling time and costs, and ensuring faster delivery. Direct-to-consumer (DTC) shipping, often associated with direct shipment, is common in industries like beverage distribution, where ensuring freshness is crucial. For beverage companies, direct shipments streamline the supply chain, offer cost savings, and improve efficiency by delivering products directly from production to retail or customer locations. This method enhances speed, reduces risks, and improves overall service levels.