A freight forwarder is a company or professional responsible for coordinating the shipment of goods on behalf of shippers. They handle the logistics of transporting goods from the point of origin to the destination, often involving multiple carriers and modes of transportation. Freight forwarders manage the necessary documentation, book shipments, arrange customs clearance, and ensure that products, such as beverages, reach their final destination efficiently and safely. For beverage companies, using a freight forwarder simplifies the logistics process, minimizes delays, and helps navigate complex shipping regulations, ensuring timely and compliant deliveries to customers or retailers.