Transit time refers to the total duration it takes for goods, such as beverages, to travel from the point of origin to their final destination. This includes all stages of shipping, from departure to arrival, but does not account for loading and unloading time. In shipping, transit time is critical for planning deliveries, managing inventory, and ensuring product freshness. For beverage companies, understanding transit time is vital for meeting customer expectations, especially for perishable goods. Reducing transit time enhances supply chain efficiency, cuts costs, and improves customer satisfaction by ensuring timely deliveries.