FMCG (fast-moving consumer goods) refers to low-cost products that sell quickly, are purchased often, and are consumed rapidly. Common examples include non-durable items, such as food and beverages, which fit all the marks of the FMCG definition. Because of their high turnover, FMCG logistics focus on speed, efficiency, and reliable, fast distribution systems.
Unlike other products, FMCGs require unique marketing and supply chain strategies to keep up with frequent demand. In the beverage industry, this means optimizing packaging, streamlining supply chains, and ensuring rapid, dependable delivery to market.