An Order Management System (OMS) is a software that helps businesses track, manage, and automate orders throughout the entire customer journey. As the order management system definition outlines, it encompasses order capture, inventory management, fulfillment, shipping, delivery, and returns.
For beverage companies, OMS in logistics consolidates sales from online stores, physical retail, and distributors into a single dashboard, offering clear supply chain visibility.
Many OMS platforms also integrate with a Transportation Management System (TMS) to streamline OMS shipping. Such functionalities help companies schedule deliveries, select carriers, generate labels, track shipments, and notify customers of expected arrival times.