Your Guide to the Craft Brewers Conference 2025

The Craft Brewers Conference (CBC) is the Super Bowl for craft beverage creators and brewers association members. It’s where brewery owners, cider makers, kombucha brewers, and everyone in between gather to learn, network, and discover the latest trends. The Craft Brewers Conference 2025 in Indianapolis, home to the Indianapolis Motor Speedway,  promises to be bigger and more competitive than ever, with thousands of attendees vying for attention. But how can you ensure your brand gets noticed in the crowd?

This ultimate guide is designed to help you navigate the CBC 2025 Indianapolis and transform your conference experience from “just another trade show” to a resounding success. We’ll cover everything from pre-conference planning and logistics to effective networking strategies, ensuring you leave Indianapolis with valuable connections, fresh ideas, and a boosted bottom line.

Pre-Conference Prep 

The excitement of the Craft Beer Conference 2025 is brewing, but before you pack your bags and head to Indianapolis, you need a solid game plan. This is your chance to make a lasting impression, so let’s ensure you’re fully prepared to seize every opportunity.

Define Your Objectives 

Why are you attending the BrewExpo America and Craft Brewers Conference 2025? Are you aiming to boost brand awareness in the exhibit hall, generate leads, launch a new product, expand your network, or simply soak up industry knowledge from educational seminars to start a distillery? 

Clearly defining your objectives will shape your entire conference strategy. Once you know your “why,” set measurable goals.

For example, you might aim to collect contact information from a specific number of potential clients or industry experts, increase your social media following by a certain percentage, or achieve a target number of on-site sales. Having concrete goals before CBC 2025 Indianapolis will help you track your progress and measure your return on investment.

Craft Your Message 

What makes your craft beverage brand unique at the Craft Beer Conference? Develop a compelling elevator pitch that captures the essence of your brewery or company concisely and memorably. Highlight your unique selling proposition, whether it’s your innovative brewing techniques, commitment to sustainability, use of local ingredients, or distinct brand personality.

Focus on the benefits your beverages provide to customers, such as unique flavors, high quality, or a refreshing experience, rather than simply listing product specs. Remember to tailor your message to the Craft Brewers Conference 2025 audience—craft beer enthusiasts and industry professionals looking for innovation, quality, and authenticity.

Booth Design 

A well-designed CBC 2025 Indianapolis booth can attract attention, spark curiosity, and draw people in. Use high-quality graphics, vibrant colors, and eye-catching displays to create a visually engaging space. Ensure your booth is comfortable and functional, with enough space for visitors to move around and interact with your brand.

Logistics Planning 

Smooth logistics are key to a successful Craft Brewers Conference 2025. Efficiently transport your booth, equipment, and products to Indianapolis with a reliable carrier. If you’re handling the booth setup, confirm timings and ensure access to necessary equipment like tables, chairs, and electricity. 

When hiring a team for the Craft Brewers Conference BrewExpo America, find out about their setup procedure and timetable. Pack plenty of marketing materials, product samples, and promotional items. Finally, create a staffing schedule to ensure consistent booth coverage throughout the conference, and brief your team on your objectives and key messages.

Image Source: Pexels

During the Conference 

Craft Brewers Conference 2025 is here! You’ve arrived in Indianapolis, your booth is ready, and the conference energy is high. Now’s the time to execute your plan and make the most of every opportunity. Here’s a list of things to do on D-day:

• Create Interactive Experiences: Offer unique sensory experiences like blind tastings, aroma pairings, brewing demonstrations, or Q&A sessions with your brewmaster.
• Make Strategic Collaborations: Partner with a complementary business (local food industry vendors or a brewery with a different product line) for cross-promotional activities, like subscription boxes, and expanded reach.
• Establish Thought Leadership: Participate in panel discussions or workshops to position your brand as an industry expert.
• Show Captivating Presentations: Use storytelling to connect with your audience. Share your brand’s story and highlight what makes your products unique. Schedule presentations strategically to maximize attendance.
• Have Engaging Contests and Giveaways: Drive booth traffic with interactive contests, raffles, or games with appealing prizes. Offer unique, memorable giveaways.
• Leverage Social Media: Encourage social media engagement with a unique conference hashtag or photo contest. Live-tweet your experiences and share photos and videos.
• Do Proactive Networking Opportunities: Initiate conversations with industry peers, potential partners, and key decision-makers. Attend industry events and after-parties.
• Ensure Effective Communication: Engage in active listening, ask thoughtful questions, and exchange contact information for post-conference follow-up.
• Integrate Technology: Use technology to your advantage. Incorporate a digital display to showcase your products, offer interactive touchscreens, or use VR/AR experiences to immerse attendees in your brand.
• Showcase Sustainability: Highlight your commitment to sustainability. Use eco-friendly booth materials, showcase sustainable brewing practices, or save money by offering reusable swag.
• Ensure Comfort and Hospitality: Ensure your booth is welcoming and comfortable with seating, charging stations, and refreshments. Offer attendees a place to relax and recharge.
• Personalize Interactions: Take the time to learn about attendees’ businesses and offer tailored solutions or advice.

Image Source: Pexels

Post-Conference 

Once the Craft Brewers Conference 2025 is over, real work begins. Here’s what to do with all you’ve gained to ensure positive outcomes.

Contact Leads 

Reach out to leads and new contacts within a week of the conference with a personalized thank-you note, referencing a specific detail from your conversation. Prioritize hot leads by scheduling calls or meetings to discuss their needs, and nurture warm leads by sharing relevant content. Maintain momentum by staying in touch and sharing industry news or company updates.

Do Post-Event Analysis 

Take time to analyze your CBC 2025 Indianapolis experience. Did you achieve your goals? Gather feedback from your team and attendees to identify areas for improvement and refine your strategy for future conferences. This post-conference analysis will ensure your time in Indianapolis translates into lasting growth and valuable partnerships for your brewery.

Ensure Expert CBC 2025 Logistics with Brew Movers 

The Craft Brewers Conference 2025 is your chance to shine, but navigating the logistics of getting your booth, equipment, and beverages to Indianapolis (and back home) can be a real headache. Let Brew Movers streamline the logistics and give you the peace of mind you deserve.

We specialize in transporting beer, ingredients, equipment, and trade show logistics across North America, providing expert handling for everything from tanks and kegs to delicate fruits and hops.

With over two decades of experience in beverage logistics, we understand the unique needs of craft brewers and beverage producers attending CBC 2025 Indianapolis like you. Our team provides personalized service and proactive communication every step of the way, ensuring a seamless logistics experience from start to finish.

Contact Brew Movers today for a quote and discover how we can simplify your Craft Brewers Conference 2025 logistics experience.