CPG stands for Consumer Packaged Goods, which are everyday products that consumers buy and use up quickly. The definition of CPG includes food, beverages, toiletries, and household cleaning supplies.
In the beverage industry, craft beer, carbonated drinks, and ready-to-drink beverages are all classic examples of CPG. These items are typically low-cost, have short shelf lives, and are sold in high volumes.
As a result, the consumer packaged goods supply chain services are fast-paced and demand high efficiency. CPG logistics services focus on getting products from the production line to store shelves before they expire. Often, temperature-controlled shipping is necessary to maintain product quality and meet tight delivery windows.