Supply chain visibility refers to the ability to track and monitor goods as they move through the entire supply chain, from production to final delivery. This visibility is essential for managing logistics, inventory, and forecasting demand. In beverage companies, global supply chain visibility enables real-time updates on inventory levels, shipment status, and potential disruptions. By having clear visibility in the supply chain, businesses can optimize routes, reduce delays, and ensure product quality is maintained. Effective visibility improves decision-making, enhances customer satisfaction, and helps in mitigating risks in complex, multi-tier supply chains.